Floralfolk | Case Study
Floralfolk is a conceptual design for a flower seed subscription box. This case study will show elements of a transmedial campaign for this fictional brand with a physical prototype of the seed box and packets, a social media campaign and ‘How to Plant’ instructional.
Floralfolk was born out of a love for flowers and for friends and connecting the two. This flower seed subscription box would be an eagerly awaited delivery each month as flower lovers enjoy the experience of unboxing and planting their beautiful seeds. Rather than picking up a packet of generic seeds from your local chain store, flower lovers could get a beautiful package of tailored seeds each month, suiting their climate, ready to plant.
Check out the packaging design below…
Enjoy the social media campaign for Floralfolk below…
The below card is an informational card included in the subscription box that details how to plant your seeds, printed on seed paper. This means it is low waste and can be planted to grow even more beautiful wildflowers.
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